A fantastic size range has this denim line!
Khloé Kardashian’s Good American denim line is here! The premium jeans collection is fairly inclusive, ranging from sizes 0 to 24 US in a variety of cuts and silhouettes. And this sounds very good! The whole size range! Now available at Nordstrom.
Khloé Kardashian and Emma Grede launched the brand because they hold the belief that women of different body types deserve great jeans. Absolutely truth! Every woman deserves great clothes, deserves to look amazing! I am very curious how the fit will be.
Read some of the questions of their interview on Nordstrom
Why create a denim line?
Khloé: I’ve always thought there’s been something missing from the denim industry. Whenever I buy new jeans it’s hard for me to find a pair that fits my body type, and even when I do, I always need alterations. I knew if I’ve had this problem, there must be tons of other girls who do too.
Emma: We started Good American because we want women’s shopping experiences to embrace the new body ideal. It’s just crazy that we still have plus sizes and are splitting up friends who go shopping together into different departments based on their size.
How are societal beauty ideals changing?
Emma: There really is a new definition of sexy. Women no longer aspire to the straight shape of the fashion establishment. We want to celebrate our curves and strength as women. Some call it a new silhouette, but we just think of it as embracing the body you were given regardless of your dress size.
Khloé: I believe that every woman should feel confident and good about themselves, regardless of what size they are. Being involved in a project like this allows me to spread that confidence and empower others to be the beautiful, strong women they are.
Tell us about your #goodsquad. What were you looking for at casting?
Emma: The Good American Squad shows what Good American is all about. Khloé went out and asked a number of girls via social media, some we knew and some we asked to come forward to be part of our brand launch.
Khloé: I wanted to find real girls to join us in this movement. This isn’t just about finding the perfect pair of jeans, but about embracing your body and being proud of all that you are.
Emma: We found an amazing collection of women, many who are stars in their own right. These girls all show what our definition of sexy really is.
What is the best thing women can do for each other?
Khloé: We should celebrate one another. Uplift rather than tear down. So many times young women are lured into what their group of friends is saying or doing, even when they know it’s not right. We believe that doing good and promoting one’s best self is sexier than doing evil in this world. March to the beat of your own drum.
Emma: We should aspire to becoming strong, successful women who don’t compromise our sexuality for our career or anything else.