H&M studio AW 17


Finally I can show you the new H&M Studio collection. And very proud a Dutch fashionista is in this campaign. Linda Tol, influencer, I know her already a lot of years. Linda and her boyfriend Renwe are showing some great items. Linda is a huge inspiration for me. Very androgyn style, which I like a lot!

LINDA TOL & RENWE JULES, ITALY

WHAT ARE YOUR THOUGHTS AFTER SEEING THE WHOLE STUDIO AW17 COLLECTION UP CLOSE?
L: “I love the diversity of the collection. It’s sophisticated, minimal and elegant, but with a sporty touch. A wardrobe for a modern woman in a contemporary way. Menswear-inspired but with feminine shapes. This collection gives you endless ways to mix and match and is easy to wear from day to night.”

WHAT ARE YOUR WARDROBE MUST-HAVES THIS AUTUMN?
L: “A voluminous suit, corduroy trousers, soft leather dresses, polka dot slingbacks and a quilted blanket coat.”

FASHION MONTH IS UPON US. HOW DO YOU PREPARE?
L: “I create a mood board for every city and prepare some looks. But – to be honest – I don’t overthink my looks too much. I prefer to dress according to my mood and the weather, and I always try to sleep and eat well the weeks leading up to the fashion month because I need to be strong!”

WHAT’S THE CRAZIEST FASHION WEEK PARTY YOU’VE ENDED UP AT?
L: “There have been many crazy nights! But there was a Dsquared2 party in New York about five years ago that was definitely memorable…”

ARE THERE ANY NEW STREET STYLE TRENDS THAT YOU’RE EAGER TO TRY?
L: “Not in particular. I wear trends, but it’s very important that my style is recognisable. During fashion month, I try to be a bit more out of the box but to still keep it close to my everyday style.”

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