150 years Prima Donna!


Congrats Prima Donna!

150 years of Prima Donna, deserves to be celebrated. It is a time to reflect about the past, to take pride in what we have achieved and the values we represent, but also to think about the future of PrimaDonna. What better way to highlight all these different aspects than with a grand exhibition at Brussels’ most famous art house. 100-year old lingerie, retro advertisements from the 1950s, behind-the-scenes exclusives, and so much more… Interested? The exhibition is open to the public with free entrance from the 5th to the 28th of June.

In the show, the new collection, but also some items from back in time! Great to see these differences. A real lingerie revolution. No more corsets, everything is more comfy nowadays.

The collection from back in time


The amazing thing about the show is that there were a great size diversity of women. They show women with at least a size D cup. Models in sizes 36 to size 42/44. I think this is amazing to show also inbetweenies on this runway! WOmen in different sizes, natural sizes… and also the average size! So sad I could’t make it to visit this show.


In this show also Stephanie van den Bergh (size 42-44) and Anne van de Berg (size 40-42) walked in lingerie. very very proud of these 2 models. Models who look amazing in their own size. I think Victoria’s Secret could show this size diversity. The models are in great shape and can compete with the straight size models.

This is really how I see the future in the straight size fashion industry. Well done, Prima Donna! I already was a big fan of your lingerie and the amazing fit! Can’t wait to see the whole show.

A small video, as teaser:

On Belgium tv also an item about this lingerie on the runway! Check here!


Gorgeous Stephanie in the show… she ROCKS!!



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