‘Abercrombie & Fitch don’t want overweight women wearing their brand’

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“Fat chicks will just never be a part of the ‘in’ crowd.” The largest women’s pants available at Abercrombie are a size 40 EU/10 US. Robin Lewis about CEO Mike Jeffries: “He doesn’t want larger people shopping in his store, he wants thin and beautiful people.” Lewis recently interviewed Jeffries for a business magazine. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.”
Lewis said that the only reason Abercrombie offers XL and XXL in men’s sizes is to appeal to large athletes.

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“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” CEO Mike Jeffries continues.

Just don’t know what to say about this reaction: “He doesn’t want larger people shopping in his store, he wants thin and beautiful people.” I have never liked this brand. “Abercrombie & Fitch doesn’t fit me and I never liked it. But comparing thin and beautiful people with their clothes.. is so sad! Saying only thin people are beautiful, is a really ridiculous statement. Come on!
After seeing a picture of Mike Jeffries, I am even more in shock! Because is he a typically a classic beauty?

I think this is a serious problem going on over here… I will never judge someone on their looks. I think everyone deserves to look good. This is another statement to NEVER shop at this brand. Now I suddenly understand why all these ‘handsome men’ are standing outside his shops. They are compensating for his own looks. I feel so sad for this man. Hopefully someday, he will grow up…
There probably are more brands feeling the same way… but are afraid saying this out loud. I am curious which brands also think like that.

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22 Comments

  • What can I say… the most popular brands here in Argentina all have this policy. I'm a size 16 and I cannot shop at the mall, 90% of the stores will not have pants that fit me. Some will take a size 12 and label it 16 (XL) (there is no regulation for this in Argentina), and then they will have XXXS size pants.

  • Seeing that we our plus size designer’s we are not surprised by his comments. He says what others are thinking. This very reason is why we started our denim line. It was clear that some companies only wanted to cater to certain images. So we created our own!

  • I went into their stores…and their fashion is soooooooooooo plain and lame and boring….old same old….and on top of that they are ignorant too? Pathetic

  • I'm going to show my age a lil here, Abercrombie use to be a sporting store that sold rugged outdoor clothes, camping gear even fine firearms. I have a really nice shotgun from the 50's that is branded A&F. Looks like they should have stuck with that. I don't see Bass Pro, Cabela's or Gander Mtn. having any financial trouble. In fact Cabela's stock is about $10-$12 more per share.

  • As a business owner catering exclusively to the curvy woman, I’m embarrassed and outraged by these bully comments and advertisements.
    Companies are certainly entitled to have a demographic and target audience for the type of products they manufacturer or distribute, however it is up to the management and marketing team to display humanity, social responsibility especially during these stressful times that are continually happening.

  • I hope the next time he (Mike Jeffries) goes into the plastic surgeon's office, someone has the integrity to tell him "No!" and to refer him to a therapist instead..

  • fair enough, I dont want to wear clothes from a brand thats led by assholes…

  • When someone says something like this then I won’t want to fit in their clothes. (Which I think a overpriced anyway). Their just not my style. So everybody is happy 🙂

  • It is one thing to target a specific customer, it's another thing to say that the people who aren't their customers are by default fat, ugly, losers. That is a childish and ugly perspective, and sounds like high school. Just remember that even the "cool" kids have parents footing the bill who may not appreciate A&Fs hater ways.

  • From what I've heard from my friends that can fit into his "clothes," the quality is horrible. T-shirts and jeans shrink and literally fall apart in the dryer. And let's be honest, his clothes aren't exactly fashion forward. We 'others' aren't missing a damn thing.

  • Great, let's all go to Abercrombie and Fitch and squeeze ourselves into their tiny t-shirts :-)!

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