“Fat chicks will just never be a part of the ‘in’ crowd.” The largest women’s pants available at Abercrombie are a size 40 EU/10 US. Robin Lewis about CEO Mike Jeffries: “He doesn’t want larger people shopping in his store, he wants thin and beautiful people.” Lewis recently interviewed Jeffries for a business magazine. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.”
Lewis said that the only reason Abercrombie offers XL and XXL in men’s sizes is to appeal to large athletes.
“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” CEO Mike Jeffries continues.
Just don’t know what to say about this reaction: “He doesn’t want larger people shopping in his store, he wants thin and beautiful people.” I have never liked this brand. “Abercrombie & Fitch doesn’t fit me and I never liked it. But comparing thin and beautiful people with their clothes.. is so sad! Saying only thin people are beautiful, is a really ridiculous statement. Come on!
After seeing a picture of Mike Jeffries, I am even more in shock! Because is he a typically a classic beauty?
I think this is a serious problem going on over here… I will never judge someone on their looks. I think everyone deserves to look good. This is another statement to NEVER shop at this brand. Now I suddenly understand why all these ‘handsome men’ are standing outside his shops. They are compensating for his own looks. I feel so sad for this man. Hopefully someday, he will grow up…
There probably are more brands feeling the same way… but are afraid saying this out loud. I am curious which brands also think like that.