Victoria’s Secret became the target of negative attention on Saturday, when a group of women staged a friendly, half-clothed protest in front of a San Francisco Victoria’s Secret store. The demonstration was organized by About-Face, a group that aims to promote women’s self-esteem and body image by empowering them to understand the strong media messages that influence them.
Saturday’s demonstration was called Operation Real Bodies Real Love: About-Face Action of Body Acceptance and Self-Love! Organized largely over Facebook, the event intended to contrast Victoria’s Secret’s narrow definition of beauty with “real” women’s bodies. Most of the demonstrators showed up in their bras and underwear. “We want people of all shapes, sizes, ethnicities, abilities, genders, and gender expressions.”