H&M’s spring 2018: diverse cast of strong women

To accompany the collection, a special campaign film was made starring Winona Ryder and Elizabeth Olsen. It also features a diverse cast of strong women, including the models Andreea Diaconu, Anna Ewers, Imaan Hammam and Naomi Shimada, and singer/songwriter Andrea Valle.

The film takes us to Buenos Aires, where a celebration of female empowerment and friendship spills out from a local café and into the streets. Meanwhile, the print campaign, also shot in picturesque Buenos Aires, stars Andreea Diaconu, Anna Ewers and Imaan Hammam.

I love to see this diversity in the new H&M spring campaign 2018, great to see an average size model, Naomi Shimada. Without mentioning her, as there’s a ‘plus size’ model in this campaign. More and more the average size women, will integrate int the straight size fashion. And that’s how it should be! Well done, H&M!

Please, go on extending this sizes in the regular collection. I have noticed, there are some items which are available in sizes 34 to 50 EU. And this is how it should be! Thank you!

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