The Fall 2013 “I Have Great Genes” campaign from Addition Elle shows a creative and empowering video featuring three influential plus-size bloggers. These brand ambassadors are Toronto’s Karyn Johnson, New York’s Nadia Aboulhosn, and Chicago-based Gabi Gregg. They will have a plus size model search! The plus size model search starts at September 3rd.
I like the statement: “I Have Great Genes”. And that’s the thing, be proud of yourself in any size and body shape. Accept who you are and how you are built. Beauty starts there!
Addition Elle explains: “Our hope is that this campaign will really resonate with our fan base, and create a dialogue in real-time focused on great genes and that confidence and beauty is innate to every woman. We are excited to partner with three influential and fashion-forward plus-size women who proudly personify the Addition Elle brand through their confidence, adventurous, and fashionable style”.
For this model search Addition Elle is partnering with New York-based Modeling Agency JAG (formerly of Ford’s plus-size board), and plus-size fashion blogger Gabi Fresh. Also on the judging panel will be the fashion editors of Elle Quebec and Elle Canada. The grand prize is a $1000 shopping spree at Addition Elle, a feature in an upcoming Addition Elle look book, and a chance to sign a modeling contract with JAG.
Check out the video: