Well well… On my birthday (yesterday) this news came: Danish Bestseller is presenting their first plus size brand: JUNAROSE. Finally they are waking up! How many years have I been asking: why isn’t there a plus size version of Vero Moda or Only??? Or why don’t they just extend the sizes of these labels? Possibly for 5 years already!
With JUNAROSE, women will be able to follow trends and create a personal look with items made and styled specifically for sizes 42 to 54 (UK sizes 14 to 28), and of course designed with fashion-conscious, trendy women in mind. Each collection is carefully designed to match international fashion trends.
Brand Manager, Ditte Marie Bay: “Another important matter is how to accentuate and enhance the beauty of a curvy figure. There is great diversity in body shapes among plus-size women, just as there is with regular sizes.”
We have to wait till July 2013… pre-autumn collection! JUNAROSE will design eight collections a year, spiced with express styles to be at the forefront of the seasonal trends. Alexa Chung is ‘the face’ of Vero Moda… I am already thinking: who will be the face for JUNAROSE?