I miss Marks & Spencer so much, here in The Netherlands, exactly it was in my home town, The Hague! I am a huge fan from this shop! And do you know why? Because of their sizing. Every beautiful piece is available in sizes 34 to 50 EU. Beside the Autograph collection, which I love the most. And sad that the real fashion, trendy collaboration don’t have this huge size range. But… there is great news from M&S!
On The Guardian a good article about the new curve collection and interview with Danielle Vanier.
Before, we were told to hide away, wear a sack, not wear a spectacle of ourselves, but now we go shopping with our friends, and we want equality.
M&S launches new Curve collection for sizes 18-32. The so-called ‘plus size’ fashion industry is worth £6.6 billion, but M&S has fallen behind other stores which have been cashing in on the market for years. Danielle Vanier is a consultant to Curve, a new Marks & Spencer range available in sizes 18-32. Great to see Danielle is involved with this project, she is one of a view plus size bloggers/influencers who really has a fashion feeling, she understands the trends and make it her own. Love that!
The 100-piece offering is designed to ‘flatter’ the physique, with a mix of daywear and eveningwear in a colour palette of blush, grey and khaki. Brighter shades add a spring-ready appeal.
Danielle Vanier “I think the British High Street has some really great plus size collections, however, what I love about the M&S CURVE collection is that they have applied the quality, that is so synonymous with the brand to the curve market. The fabric choices in this collection are really lovely, from the basic tees to the outerwear, every single detail has been given some extra special attention.”
“Non-cling fabrics have been used in pursuit of a flattering silhouette, rather than a tent” says Jo Hales, the store’s head buyer.
That M&S, which is already the biggest retailer in the UK plus-size market with womenswear available up to size 28, has created a separate plus-size collection is a reflection of how plus-size women are demanding the industry serve their needs with the same degree of attention to detail as women shopping for a size 10.
a flattering silhouette, rather than a tent
New Look introduced its first plus-size range in 2000, while River Island launched its version six years later. M&S’s collection will also be in competition with specialists Asos, Simply Be, Yours and Evans. Size-22 fashion blogger Danielle Vanier acted as consultant and designed two of the dresses, see below.
Curve, M&S’s new plus-size range, targets a modern woman who wants more fashion, not just bigger clothes. The items which are online now, are classic style. A bit time less pieces, also more for the ‘older’ plus size woman. I know the full launch is on 23 January and I am excepting more fashion items, like the dresses from Danielle. Great to see Dutch model Sharon in the lookbook and website from this curve collection! Dutch proud!
Danielle: “One of my favourite pieces in Curve is a sleeveless khaki trenchcoat, which I am obsessed with – you can layer it over jeans and a white T-shirt and it looks really modern. We need more of that sort of fashion.”