New generations, new needs!

Superstar singer Adele and Dutch pride Carol Emerald are confident, stylish women who are famous and successful ‘despite’ their bigger size. The same can be said about famous fashion- and runway models Robyn Lawley, Tara Lynn and Ashley Graham and even Mad Men star actress Christina Hendricks: they appear in magazines more and more and can be seen more often on the internet and on television, ‘despite’, or should I say because they are an inbetweenie. They are style icons, each and every one of them.

Style icons have always been irresistibly attractive to young girls. They see these stars as their great example, the people they want to be when they grow up. Young girls keep getting bigger and often turn out as inbetweensizes (size 40 to 46) and plus size. Thanks to their inbetweenie idols they are no longer ashamed for their bigger size and they can feel more comfortable in their own skin. These girls want to wear trendy clothes and no longer want to hide in oversized, baggy clothes.

This new generation wants to buy clothing in trendy shops. The need for bigger sizes in trendy clothes will vastly improve. More often you see that large, hip chain stores widen their size range. In my opinion, separate plus size fashion will no longer exist. In a couple of years, most of those specialized stores will vanish and plus size will finally integrate with straight size. I think most of the specialized stores can’t handle the rapidly changing fashion trends and will no longer be able to compete with the cheaper chain stores.
When you talk about high-end fashion, it’s a different story. The young, hip inbetweenie girls who ‘s finances will soon grow with them, will want to spend money on a designer piece in their size. I foresee a major need in bigger sizes in the near future for brands like Sonia Rykiel, Mac Jacobs and Chanel. In fact it’s somewhat strange that large chain stores such as H&M and Primark are so much more ahead when it comes to delivering fashion in bigger sizes than the designer brands. Because the large chains look to the designer chains for the inspiration for their lines. Apparantly the designer brands are having more trouble with getting over the idea that women who wear expensive brands are always straightsize. As I always say “I want Chanel, Chanel doesn’t want me!”

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