Nicolette Mason & ModCloth show body diversity!


Nicolette Mason and ModCloth did a collaboration. A collection from sizes XS to 4X. This collection shows that style has no size. EveryBODY can look the same! Nicolette Mason: “I’ve been a fan of ModCloth for years. As both a consumer, contributing editor at Marie Claire, and blogger, I’ve seen their expansion into the plus market grow exponentially over the last year.” Whether you are a size 36 EU, 6 US or a size 58 EU, 28 US: it doesn’t matter.

She has chosen some nice silhouettes. Dresses, skirts and she even had the guts to come with a pair of trousers. I am very curious how the fit will be! Showing this possibility of body and size diversity is great! Nicolette Mason: “We share a lot of the same philosophies when it comes to fashion and body diversity, and as we talked more about the concept, it was obvious that it was a really organic fit both for ModCloth and for my own brand.”

I have met Nicolette twice. And we talked about size and body diversity. And she explained that she’s not really working with the standard shapes as apple, pear, hourglass anymore. She believes in different body shapes. In lengths, etc. And I think these pieces are a great result of designing for different body shapes. Well done, Nicolette!! I am very proud of you and Modcloth.




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