“The most curvy thing in the ad was their ponytail.”

On CBS news an interview about Levi’s Curve ID ads with Adweek Magazine’s Jim Cooper: “It’s about thin, thin and thinner.” and Dr. Jennifer Hartstein: “The most curvy thing in the ad was their ponytail.” They ask themselves why Levi’s doesn’t show models in average sizes in their ads… time for diversity?

1 Comment

  • Exactly my thought! There’s nothing curvy about these women in the ads.
    I went to the Levi’s shop & was appalled by the fact that they didn’t have one in my curvy size (mt 42/44).

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