“We want to break the illusion that the model we see is real”

I am very surprised a country like Israel passed a law on march 19th that bans the use of underweight models in local ads and publications. It marks the first attempt by any government to tackle the fashion industry’s connection to the growing rate of eating disorders, the AP is reporting. According to the bill passed Monday, models attending castings must now bring medical documentation from the past three months proving they have a BMI of at least 18.5—below which the World Health Organization deems you officially malnourished. So, for example, a woman who is 5-foot-8 should weigh no less than 119 pounds. As a point of reference, Kate Moss has a BMI of around 17 whereas Naomi Campbell’s is a totally shocking 16.5.* Well, looks like those two can officially say goodbye to an Israeli ad campaign.

“We want to break the illusion that the model we see is real,” said Liad Gil-Har, assistant to politician Dr. Rachel Adato, a supporter of the new law. Totally agree, want to see healthy models in different sizes!

* because of a few followers, I have checked this BMI… thanx!


  • Please. this is body fascism people have different shapes some arbitrary sums can’t determine health. Naomi Campbell is clearly a very naturally fit woman – she has curves and boobs for one. I do think we should celebrate different sizes for sure, this doesn’t mean we should dictate who can and can’t be models. Obesity is just as dangerous, if not more dangerous than anorexia by the way.

  • This info about Naomi Campbell’s BMI can’t be right.

    Doing the math, with a 6.5 BMI, she would weight around 20kg.

    But I think it’s a great initiative!

    Luv this blog! <3

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