On Mailonline I read an article about retouched model shots. Debenhams puts an end to all retouched lingerie model images as they ‘want to help customers feel confident about their figures without bombarding them with unattainable body images’. The use of some digital photography techniques to create unrealistic body shapes and flawless skin can make men and women feel more insecure about their natural looks and size.
Recent research shows that half of schoolgirls as young as 12 are unhappy with their weight and some are skipping meals in an effort to slim, ‘due to exposure to airbrushed images’.
‘Airbrushing and other trickery are not necessary in order for women to look beautiful,’ says lingerie designer, Aliza Reger. There are advertisers using digital techniques to slim waists, lengthen legs, perfect teeth, and even change eye colour and skin tone. Working as a fashion stylist I have seen all these things.
And yes, there’s a lot of Photoshop. Innocent things, like getting rid of some spots, or redness. Many photographers like to do that. Specially for editorials they prefer to have it ‘as real as possible’. Just remember, not everything you see in ads or magazines is real!