Dove: 60 years of #RealBeauty


A great diversity of women!

Since 1957, Dove has always cared for women with its products and celebrated their beauty. Now, 60 years later, they are taking another step forward in their mission to help women discover the power of their real beauty and to create a world where beauty is a source of confidence, not anxiety.

The 3 Dove ‘unbreakable vows’:
1) We always feature real women, never models
2) We portray women as they are in real life
3) We help girls build body confidence and self-esteem

I love to see this campaign. Mario Testino has photographed 30 portraits showcasing the beauty of women from around the world. All the images have been inspired by, and shot, according to the Dove Real Beauty Pledge, and feature 32 real women and girls, aged 11 – 71, from over 15 countries. A great diversity of women in different ages and colors and sizes. I show you already some gorgeous women…, but check all women on Dove.

Megan: “Fitness comes in all shapes and sizes and that’s what we have to remember. You can be curvy any way you like and it’s wonderful. It’s beautiful”


Luyanda: “I have stopped trying so hard to fit in – my beautiful personality is written all over my face and that’s the only beauty I need”


Barbara: “I’m really sure of myself now in a way that I wasn’t when I was young. I have accomplished things that I am proud of and that is what gives me my confidence and my beauty”

Maromi: “Real beauty means having the courage to embrace the fact there is no other person in the world exactly like you; it’s about redefining beauty by your own standards”

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